Systems Loop

An online magazine for cultural professionals

V/A - Various Artists was Pro Helvetia's online magazine for people who work in culture. We coded it, animations and all, on WordPress.

Results

Scope
Frontend
Platform
WordPress
Published
2021 to 2023
Client
Pro Helvetia
Industry
Culture
Duration
2021 to 2023

The brief

Pro Helvetia started V/A - Various Artists to connect cultural professionals around the world and share their ideas and work. To reach that crowd, the magazine had to surprise: an artistic design with a lot of motion, still run from the main Pro Helvetia multisite.

What we did

We built it from the design by the agency Hammer, with Staacks on communication. The header generates its own shapes and colours. A custom language switch keeps search engines and load times in mind. Animations and micro-interactions run through the whole site, and the archive has a dynamic filter by category.

The V/A archive and an article on desktop

V/A - Various Artists on a laptop and a tablet

Simon working on the V/A site in the evening, headphones around his neck

How it went

A site like this only works when design and code are tuned together closely, detail by detail. V/A launched in April 2021 and published its final article in December 2023. The site stays online as an archive, run from the same multisite as the other Pro Helvetia sites.

V/A - Various Artists on three phones