UX and UI design for the new NZZ front page
The Neue Zürcher Zeitung rethought the front page of nzz.ch, mobile first. We helped with the UX and UI design, from the first workshops to a new teaser format.
Results
- Approach
- Mobile first
- Scope
- UX and UI
- Market
- Switzerland
- Client
- Neue Zürcher Zeitung
- Industry
- Media
- Duration
- Project
- Services
- Design
The brief
The NZZ wanted a new front page for nzz.ch, designed mobile first for readers and for the newsroom. The desktop version had to follow without extra layout work for the editors.
What we did
We worked on UX and UI design and on the ideas behind them. It started with reader feedback, then an ideation workshop and a mobile-first prototyping workshop with the editorial team.
One result is a new teaser format for long reads. It fills the whole screen, in dark mode in the app and in light mode on the web.
Desktop second
Because the newsroom now plans for mobile, the desktop page is put together automatically. A good default layout covers most days. For big events, editors can still pick special templates.
