A new WordPress and WooCommerce site for an honest parenting platform
mal ehrlich is a Swiss platform for parents, with a magazine, podcasts, a concept store and a community. We worked on the redesign of its new WordPress and WooCommerce site.
Results
- Platform
- WordPress
- Shop
- WooCommerce
- Market
- Switzerland
- Client
- mal ehrlich
- Industry
- Media
- Duration
- Ongoing
- Services
- WordPressDesignDevelopment
The brief
mal ehrlich grew out of the parenting platform Any Working Mom and took its new name in 2024. The idea is honesty without filters: texts, podcasts and videos for parents, a concept store, and a community where parents can ask what they would not ask friends.
What we did
We worked on the redesign of the new WordPress site. We took the existing design and shaped it for what the platform needed next: a magazine, a WooCommerce store and a members’ community in one place. Content changes with the reader’s login, so members see what is theirs.
In the community, parents can post anonymously, boost a topic so more people see it, and get answers from experts.
How it went
The site went live in 2024 and has kept growing since. Pages, store and community share one design, so new features fit in without a new look each time.
