Systems Loop

Our own resource for divers, built end to end

Dive Champ is our own product. Reviews, articles, exercises and dive sites for divers, designed, built and grown in house.

Results

Product
Own
Scope
End to end
Market
Global
Client
Dive Champ
Industry
Diving
Duration
Ongoing

The brief

Divers look for the same things again and again: honest gear reviews, where to dive next, and how to get better at it. We wanted one place for all of that, free to use.

What we did

Everything. The brand, the design, the build and the SEO. Dive Champ covers reviews, articles, exercises, destinations and dive sites, with an AI photo tool in beta and a community for divers.

Two more sections of the Dive Champ site on desktop

Simon working on DiveChamp from a beach bar on a Thai island

How it went

Because it is ours, it is where we try things before we suggest them to clients. Every change ships on the same loop we run for client work.

The Dive Champ site on three phones